Set Your Content Creation Process on Fire
1) Start with a detailed content strategy
2) Outline a month’s worth of ideas in advance
- The content will be more consistent if your ideas are outlined ahead of time
- You’ll be able to redirect time you would have spent on brainstorming to creating your content
- A month’s worth of topics in advance will cut content marketing prep time as much as 50%
3) Create multiple headlines in advance
- It’s your headlines that serve as your call to action in the SERPs (Search Engine Results Pages)
- Content marketing strategists at BuzzFeed, Upworthy and some of the world’s leading marketing firms often create 25 or more headlines before selecting one for publication.
4) Use free all-in-one content review platforms
- webapp like wipshot is a communication tool for creators and their clients;
- Communicate on a multi-contextual level with frame by frame annotation, comment, and voice note.
- Yeah, we’re promoting ourselves but hey you can use us for free. Take full advantage.
5) Create original content more efficiently
- Conduct an expert interview.
One quick way to generate content is to come up with a question (or series of questions) and send it out to several experts on the subject.
- Gather user-generated content.
Don’t want to create your own content? Have your users, fans, and followers do it for you! If you have an active user base, asking them to do things like submit pictures or them using your products
- Publish “behind-the-scenes” posts.
6) Optimize for different channels
7) Don’t self-censor.
- All of us have critical inner voices that hound us with all the ways the content we create could be better. These critics slow us down by requiring constant corrections and revisions.
- What I do is set a timer for 20–30 minutes and just use that time to create, create, create. No pausing or self-censorship allowed. If I run into any issues that threaten to derail my progress, I simply include the mark “[TK]” — an editing mark that roughly translates to “to come” and indicates that you’ll revisit it later — and carry on with my work. Once my time is up, I go back and make any necessary changes. (I also run a document search for “[TK]” so that any marks I missed don’t make their way to my clients.)
Information Credit: Aaron Agius